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Irvine Scientific
I wanted to thank you so much for the absolutely, outstanding job BWE, Inc. has done on Irvine Scientific's Web Site. It amazes me that you have always exceeded our expectations on quality and performance. Our customers are extremely thrilled to access all of our technical information and catalog online! We have received many new customers and have increased our business significantly with the new site. I truly believe that BWE, Inc. has the ability to turn a company's vision into an online reality.

Kathy Taylor
Assistant Product Manager

Rancho Santa Margarita Online Marketing

In addition to the web site design and e-commerce solutions offered to the business and individuals of Rancho Santa Margarita, BWE Inc., offers experienced and knowledgeable Online Marketing. BWE professionals are available to guide you to the best marketing solution for your web site.

Online Marketing Rancho Santa Margarita Search Engine Optimization and Marketing

SEO — Search Engine Optimization

At the core of any online marketing campaign is search engine optimization. Improving your content to increase your page relevance for keywords is an all important first step. The professionals at BWE will assist in identifying search term keywords and creating relevant content that is search engine compatible. BWE offers campaign tracking to follow the progress of any changes.

PPC — Pay-Per-Click

One option for placement on a keyword search page, is pay-per-click advertising on search engines. BWE Inc., can assist you in establishing an advertising account with search engines. With pay per click, you only pay when someone clicks the ad link to visit your web site. This budget friendly option allows businesses to set a monthly limit on click-through payments. Ad position is determined by the amount a company is willing to pay for each click on their ad. Popular search terms can command higher click fees.

Online Marketing — Social Networks

With the growth of social networks, many businesses are considering expanding their online marketing into this area. There are reports that businesses plan to spend more advertising on social networks, but is this time and money well spent? Much depends on the product or service your business is offering.

One Harvard Business School study divided social network users into three groups, those not influenced by purchases made by friends (48%), those who made copy-cat purchases (40%), and those who countered their friend's purchases in some other way in order to remain distinct (12%).

Perhaps of greater importance to businesses considering how to spend their online marketing budget is the low click-through rate on social network ads. To tap social network potential, some companies are creating viral campaigns to attract interest to their products.

For businesses considering online marketing campaigns through social networks, the question of time is essential. Do you have the time and creativity to create a successful viral ad campaign? Do you have the time and inclination to maintain an interesting and appealing social network presence? If there is any doubt then investing your online marketing budget in other strategies may be a better option for your business.

More information about current online marketing can be found in our news section, along with other helpful and timely topics.

To discuss your online marketing needs, or for information about additional marketing options, contact BWE's marketing specialists.

Resources - Online Marketing

Read more about the social network marketing study at Harvard Business School. A pdf of the social network study is available here.



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