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Watts & Associates
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Ladero Ranch Online Marketing

BWE Inc., provides experienced online marketing to companies in Ladero Ranch and the surrounding areas. In addition to the web design and e-commerce services BWE offers, our design professionals can guide you to the best online marketing solution for your web site.

Marketing and Keywords

Marketing should be more than an afterthought. Search Engine Optimization should be part of the initial web site design phase. Identifying the keywords visitors will use to search for your web site will affect your web content. This step is often overlooked. It may seem obvious that for your site to appear under a particular search term, that term must be in your content. Yet, failure to include keyword terms on a web site is quite common. Getting the correct balance of keywords in content, sometimes referred to as organic keyword integration, is an essential part of any online marketing campaign.

Online Marketing Ladero Ranch Search Engine Optimization and Marketing

Search Engine Optimization

Search Engine Optimization, SEO, is a constant endeavor. Search engines are continually refining the algorithms they use to search and evaluate content. Keyword balanced content will keep your page relevant. Track your web site's online marketing efforts. Brief falls in performance are not uncommon, but a steady decline could mean that changes to your content, or marketing strategy, are needed.


One option for placement on a keyword search page, is pay-per-click advertising. You bid how much you are willing to pay if someone clicks on your line ad from the search page. You can set monthly limits on the number of clicks you pay for keeping your advertising costs to a manageable amount. Popular keyword search terms can command a high bid value.

Blogging, E-Mail & Social Media Campaigns

With any active online marketing campaign it is important to make your content relevant and fresh. When writing a blog, avoid repeating information available from other sources. Add knowledgeable insights, discuss developments (corporate and industry wide), or announce special offers. The intention is to keep visitors returning for more. Sending special offers or news emails to existing clients can generate repeat business.

More information about current online marketing trends can be found in our news section, along with other helpful and timely topics.

To discuss your online marketing needs, or for information about additional marketing options, contact BWE's marketing specialists.

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