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25th Anniversary of Acura in America

BWE used their event registration expertise to create a registration web site for the 2012 Acura TL National Press Introduction.

The event, held earlier this year in Texas, marked the 25th anniversary of Acura luxury in America. To celebrate, members of the press were invited to experience the luxury of the 2012 Acura TL and take a test drive.

Acura TL 2012 National Press Introduction

BWE worked with public relations event marketing agency, Apex Performance, to create a site which fit the style of the milestone event.

The web site allowed invitees to R.S.V.P., make travel plans and hotel reservations, as well as select from concierge options. To make registration quicker for previous event attendees, their preferences at previous events were linked to their email address and recalled into the registration form.

The registration process was overseen by Acura's travel experts, who ensured each participant's needs were met.

Apex Performance is located in Irvine, CA and is well recognized in the automotive industry as a leading marketing and training firm working with many of the world's top automotive manufacturers.

BWE develops custom, web-based applications for training events and work processes for businesses. If you need a web-based application or web site for your training event or program, contact BWE at 888.366.6500 to receive a free consultation and quote.

Date: 06.06.2011

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