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2011 Honda Odyssey National Press Introduction

As part of Honda's campaign to introduce the new Odyssey to the US and Canadian press, BWE created the National Press Introduction registration web sites.

Honda Oddyssey National Press Event

The sites were designed to allow national press representatives to register for the special VIP introduction events. The events offer the press a unique opportunity to explore and test the new Odyssey, before they introduce it to their readers.

Two different web sites were created to accommodate events for Canadian press (odysseyredefined.net), and the press in the USA (odysseyredefined.com). The USA site content was customized for traditional media users and bloggers, allowing both types of user to use the same site.

BWE worked directly with Honda's PR event marketing agency, Apex Performance, in developing the site. Apex Performance is located in Irvine, CA and is well recognized in the automotive industry as a leading marketing and training firm working with many of the world's top automotive manufacturers.

BWE develops custom, web-based applications for training events and work processes for businesses. If you need a web-based application or web site for your training event or program, contact BWE at 888.366.6500 to receive a free consultation and quote.

Date: 09.15.2010

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