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Start Your Year Off Right with a Great Web Site

Whether your company resolution is to increase sales, expand existing markets, or to go global, one way to support your sales team is to update your web site.


A well-designed web site does more than look good, it follows a few important organization and content rules. BWE endorses these Webmaster Guidelines outlined in Google's Design and Content Guidelines:

  • Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.

  • Offer a site map to your users with links that point to the important parts of your site.

  • Create a useful, information-rich site. Write pages that clearly and accurately describe your content.

  • Think about the words users would type to find your pages. Make sure that your site actually includes those words within it.

  • Use text instead of images to display important names, content, or links. If you must use images for textual content, consider using the "ALT" attribute to include a few words of descriptive text.

  • TITLE elements and ALT attributes should be accurate and descriptive.

If updating your web site is one of your company's resolutions contact us toll-free at 888.366.6500 to get a free site evaluation from the BWE team.

Date: 01.20.2010

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