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BWE Completes Event Registration Project for Acura

Two event registration sites for the 2009 Acura TL press introduction have been completed by BWE.

One site was developed exclusively for Canadian journalists; the other for US journalists. Both acurawellconnected.com and acuratlnyc.net launched in late May. The sites were utilized during the three-month registration period. BWE was able to rapidly deploy the functional sites and still allow the customization required for each event by working closely with Apex Performance's primary project contact, Jeff Myrtle. By adapting the Apex artwork into a stylish web layout, with simple navigation, both sites were launched in just a few weeks.

acura advance

Each event registration site allowed press representatives to "RSVP no", or register for the event and set-up travel arrangements. The site limits the number of attendees and won't allow further registrations once event capacity is reached. The system sends customized email responses to those who register or decline the invitation. Tracking event capacity and attendee response was simple because the information was provided in "real-time" and available to the entire event-planning team.

The website featured password-protected online registration for the event and an administration area to manage attendees. The sites were hosted by BWE during the event registration process.

BWE worked with the event organizer, Apex Performance LLC, in developing the site. Apex Performance is located in Irvine, CA and does major press introduction and promotions for the top car companies.

BWE provides web design and hosting services. BWE develops custom, web-based applications and offers print-design services including custom logo design, corporate identity packages, and brochure layout and design.

Date: 10.14.2008

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