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National Owner Finance Alliance selects BWE for Logo Design

BWE was selected to design a new logo for National Owner Finance Alliance.

Chris Campbell is the Director of National Owner Finance Alliance, a new company. BWE was selected because of its solid design experience and ability to quickly execute their vision at a very reasonable cost.

Several original logo designs are created based on the specific design requirements. Once a concept is accepted, variations of the selected design are presented in different color schemes and with different font treatments to arrive at the final design. BWE provides logo design with a satisfaction guarantee and pricing that starts as low as $250.

logo design

NOFA Logo is a Success with BWE's Design Process
The logo design process takes place in three steps. Different logo concepts were presented to the customer and are shown for this project. Using a proven design process guarantees success.

Step 1: Initial Concepts
The first round of logos are developed based on the customer's input. The customer wanted their logo to have two main elements:

  1. The letters of the company: NOFA
  2. Imagery representing real estate and/or finance.
The first round of logos is presented in black and white to help the customer focus on the logo imagery and not color preference as shown below.

Initial logo design concepts.

Step 2: Round 1 Revisions
The preferred logo concept is selected and the first round of revisions is developed based on the customer's feedback. The customer really liked option 1 (above left) but wanted it to look less "blocky". The first round of revisions incorporates various font style, color and logo imagery treatments. These logo concepts are presented below.

First round of logo design revisions

Step 3: Round 2 Revisions
The customer liked the font and color treatment from option 1 (above left) and the stylized roof from option 2 (above middle). This feedback was used to arrive at the final round of logo concepts shown below.

Round 2 Revisions.  Finalize logo design.

logo design package

BWE, Inc. is a web design firm located in Orange county and Los Angeles. We are an incorporated California company and have been in business since 1996.

We specialize in logo design, web design and development, marketing, eCommerce, flash, and custom software solutions.

Tags: logo design, logo package, National Owners Finance Alliance, NOFA

Date: 05.30.2008

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