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Where can I view the project profiler?

You can download the project profiler as a word document or view it below.

The Project Profiler
The project profiler helps you understand your web requirements in more detail. In the long run the project profiler helps you save money and time by providing us the information we need to give you a good idea of how we will approach the problem.

Please provide corporate and industry descriptions, including competitors, along with a brief critique of their sites. Include contact information and a description of the group who will be working on the project. Who are the decision makers and who else would be contracting?


  1. What is the mission statement or summary of your project?
  2. What are the basic goals of this project? (e.g. branding/identity reinforcement, improved access to information, direct sales, corporate communication, etc.)
  3. What outcome will make this project successful? How will you measure success?
  4. What are your schedule requirements?
  5. What is the budget for this project? Is there an acceptable budget range, depending on the level and comprehensiveness of services provided? Please explain.
  6. Describe any work that has been done toward designing/redesigning a new web site.
  7. Will the web site reinforce an existing branding or marketing strategy? How?
  8. Discuss any identity/branding assets (logos, other artwork, and fonts) or issues.
Rank the following in order of importance:
  • A web strategy that fits with our corporate strategy
  • A web strategy that fits with our marketing strategy
  • Repurposing existing content
  • Creating a community of dedicated visitors
  • Quality execution (graphics, writing, navigation, etc.)
  • Time to market
  • Ease of maintenance
  • Doing better than our competition on the Web
  • People bookmark the site because they get so much out of it regularly
  • Staying within budget
  • Sending the message that we know the Web and use it appropriately
  1. What types of visitors do you want to attract?
  2. What are your goals for each type of visitor?
  1. Where will content come from? Will it be new, repurposed, or both?
  2. How often will you add new content?
  3. Who will update the content?


  1. What functional requirements do you believe to be necessary? (e.g. download areas, database-driven web pages, commerce, catalog, applications, etc.)
  2. Who will update these functionalities?
  3. Who will maintain the site contents?
  4. What type of databases are in place?
  5. What is your long term plan for the site?

The Field Trip
This part of the profile is very important. We highly recommend that you surf the web to see what you like or dislike. The more work you put into it, the more your project will benefit. Find the three highest quality sites (more is better) on the Web that relate to your project in the following categories.

  1. Colors, look-and-feel, user interface, layout
  2. Size of site
  3. Size of project
  4. Your competitor's sites
  5. Quality of content
  6. Quality of graphics
  7. Functionality (things sites do for people)
  8. Overall favorite sites (for whatever reason)

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